Post #2448762

@ares@kolektiva.social @mrzaius@hachyderm.io @anildash@me.dm This was kind of common knowledge when smile launched(I think Amazon even said it publicly) so it’s a little surprising to see it being argued Common flow is google search > Amazon ad > purchase. I imagine they tested not running those ads and found they missed out on a % of sales. Smile let them shift user behavior w/o missing any potential rev. Best guess is that shifting users to the app became more important and smile not beneficial there.