Post #2417797
2026-03-30 19:59 UTC
Replies (2)
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@maxine@hachyderm.io 2026-03-30 20:06
Which is precisely why it’s such a powerful concept. Because it’s entirely imaginary, it can be anything. Which is why it’s easy to apply to the broader internet, to software development practices, and to product trajectories, but it requires extensive mangling to make it extend to the global south. Enshittification is in contrast to decolonial and antiimperialist critiques. Enshittification explicitly calls back to early social media and cheap Netflix and the general free money period of VC funded startups that from the start were aimed at creating monopolies and destroying regulation.
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@thegarbagebird@theblower.au 2026-03-31 02:43
@maxine@hachyderm.io i agree; my biggest problem with ‘enshittification’ as a framing device is that it is seen as a deviant process, something novel and terrible, as opposed to the most logical outcome of captial.