Post #2251765

Just in: Media rights for 2026 FIFA World Cup in Asia are shaping up. Key update: PCCW secures HK rights for ~USD 25M. Mainland China talks with CCTV are deadlocked over price. FIFA demands a huge premium, while CCTV cites low ad value due to unfriendly match times (70% games in CN early hours) and Team China’s absence. A no-deal would lock out mainland fans, hurting Chinese sponsors. FIFA officials may visit China soon, could talks restart? #FIFA2026 #WorldCup #MediaRights #China #HongKong