Post #2178756
2026-05-07 13:50 UTC
I have been harvesting UK media headlines for six weeks as part of a linguistics study. I ran a query this morning, election day, to count how often Scottish party leaders were mentioned across 25 outlets.
The Scottish Greens are polling second in Scotland tonight. Their two co-leaders got 40 mentions combined.
Malcolm Offord, whose party has never held a Holyrood seat, got 167.
Follow the link for more findings, including why this might matter.
https://raffkarva.com/blog/posts/media/the-loudest-voice-in-the-room/
#Scotland #Holyrood2026 #media #linguistics #UKPol #UKPolitics #ScotPol #Election #AI #RaffsReflections
@ScottishGreens @katenevens
Replies (3)
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@jbenjamint@mastodon.scot 2026-05-07 14:01
@RaffKarva@sunny.garden brilliant and fascinating. Thank you for doing this work!!
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@tangerine_sedge@mastodonapp.uk 2026-05-07 18:07
@RaffKarva@sunny.garden Good stuff. It's good to get some data and analysis to support what I think we all know - the people who own the media are the people who control what is used as training sets for AI, which are the people who ultimately choose our politicians.
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@Clutha@mastodon.scot 2026-05-13 03:49
@RaffKarva@sunny.garden @ScottishGreens@mastodon.scot @katenevens@mastodon.scot The answer lies in who owns the media. Look across the pond & see the reaction to Trumps critics, one is being shut down, Colbert, another is under threat, Kimmel.