gen x turned brands into common words: "i'll xerox your memo so you can grab a kleenex" millenials (my gen) turned nouns into verbs: "adulting is hard" gen z turned verbs into adjectives: "those lyrics are so cringe" gen α...what are they doing? are they going 1984 and removing words from the dictionary? speaking in emojis? 🙂🔧🤷‍♂️ ❓️❔️⁉️