Post #1917781

2026-02-10 16:04 UTC

@neopostmodern thank you for bringing in that terminology differences, i tried to express that, i agree that's a big point to take in account. I wonder if - as some institutions progressively shift to fediverse - we are seeing more B2B artists over here, while the B2C (certain scene of musician, tatoo artist, hairdresser, etc) feel more stuck. Can i ask what you do as a B2B practice that feel stuck in instagram because the corresponding art world stays there?

Replies (1)

@neopostmodern@tldr.nettime.org 2026-02-10 17:01

@doriane Media art, mostly installations. Things that exist off grants/stipends and are shown mostly in institutional contexts and festivals. (Or that's where I'm trying to get to at least.) I think the B2B interactions there are mostly creating awareness for your work among art world professionals (curators, possible jury members, fellow artists – generating leads to put it in business speech, I guess) and being aware of opportunities (not happening for me with Instagram for now because I try to not interact manually and haven't built a content-extraction pipeline yet – will do so soon though). I actually think it might be easier for some of the B2C type to switch in some sense: if you cater a niche that is infrastructure-aware and thus possibly willing to switch (if it hasn't done so already), you might even have an easier time not fighting with platforms that gear their feed towards ad impressions. Just speculating though. Whereas I think that the professionals I listed above are highly unlikely to switch – partially out of network effects and, IMHO, just not actually caring about infrastructure. A lot of art world people don't care and even in the more media/tech bubble a lot of people are very open to web3/AI/hype.

Open ##1917782