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@istewart@awful.systems
Post #1785309
2026-04-29 21:24 UTC
if her patrons figure out that there is not much audience for technocratic centrism in the USA in 2026, she may be in trouble.
I think Piper and Casey Newton are part of a class of media professionals, now in mature phases of their careers, who built those careers around posting online and assume that format will necessarily continue to be the core of their work going forward. It’s not just the EA/rationalist factor, although that certainly doesn’t help; it’s the idea of building outward from the Twitter hot-take and resulting discussion. A Substack post like the one we’re examining is a superset of tweets, the tweets are not a distillation of longer-form writing. (And also, of course, Substack itself is an attempt to cram simple blogging into a financialized walled garden, but that’s a separate issue.) People aren’t just disengaging from the 2010s formats of social media, they’re getting sick of that entire way of thinking. So these people who have bounced around from one fragile Web outlet to another, all the while clinging to their Twitter audience to drive their careers, are at substantial risk no matter what they believe. I don’t doubt that their financial backers will keep throwing good money after bad, though, even if they do cut loose a few of the line workers. After all, Scientology still manages to cling to prime real estate in this day and age.
I’d also put people like Jamelle Bouie in this class, but Jamelle a) writes for the New York Times, for better or worse and b) consciously considers himself as part of a broader, enduring historical dialogue and struggle, not someone standing on a capstone or culmination of historical progress who can safely ignore history, as Piper presents herself here.
Replies (1)
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I agree that many people launched careers in journalism or science communication by being on Twitter in the 2010s, and that many people tweet, skeet, or blog because they hope the same thing will happen to them even though Old Media has no more money to sponsor them with.
I put Kelsey Piper in a different place than Ezra Klein, Matt Yglesias, or Scott Alexander because AFAIK she never built a huge and engaged online audience. Piper is paid by Effective Altruist organizations to write Effective Altruist messages on third-party sites. That is why I call her a hack: she is in the economic position of a PR worker but pretends to be a journalist. She has not showed that anyone else is willing to pay her to write.
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