Post #1572377
2026-04-14 07:19 UTC
Replies (1)
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@melvian@dragonchat.org 2026-04-14 07:20
@hexaitos As far as individual designers go, there's two in particular that I personally look up to. Pooja Saxena was the first Devanagari type designer I came across and seeing her work was the first time I discovered that Devanagari could look cool as fuck. She is literally the whole reason I took interest in the script to begin with. In addition to working at TypeTogether and having led the adaptations of Adelle Sans (https://www.type-together.com/adelle-sans-devanagari-font) and very recently Bree (https://www.type-together.com/bree-devanagari-font), she also does custom work on her own as Matra Type (https://www.matratype.com/, some wonderful lettering work). AND she maintains an archive called India Street Lettering (https://indiastreetlettering.com/, which appears to be down atm?), which aims to document, well, street lettering in India, which is *incredibly* diverse. The importance of her work documenting this stuff cannot be underestimated, because while more common scripts like Latin and Cyrillic are well-documented in terms of established conventions and stylistic possibilities, the same cannot be said for Indian scripts. Also a book came out of it! (https://www.blaft.com/collections/new-arrivals/products/india-street-lettering) Anyway, I already would have greatly respected her if she just made typefaces, but the fact she goes a step further and actively documents extremely important things that had historically received almost no attention and gives people like me the means to shift a little further away from the Eurocentrism that permeates design teaching and documentation... I would go as far as to say that she's one of the most important type designers working today. Also, she's on Mastodon! (@matratype) Please please please go follow her if this stuff sounds interesting to you.