It's summer, and that means it's #Matsuri season! Matsuri are Japan's traditional festivals, full of history and traditions, and they vary from region to region. Deeply rooted in Shintoism, Japan's native religion, they fill Japanese summers with colors and sounds. In the coming days, we'll tell you about the 3 great Tohoku matsuri: ready to discover their secrets? #Japan #JapaneseCulture #Summer #Festivals