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@mrotteveel@mstdn.social

Post #1261291

2026-03-27 14:11 UTC

@bellinghman @kevlin I have worked on transactional emails and push messages that communicate this type of information to users. Communicating time ranges like this, even with the "fake" precision is the easiest to understand for most people. From a business perspective, it also prevents unnecessary calls, and complaints, to customer service. Being more vague and less specific, even it's mathematically more correct, is not "better", neither for the customer nor the company communicating it.

Replies (1)

  • @kevlin@mastodon.social 2026-03-27 17:32

    @mrotteveel @bellinghman My original posting covers that: that is why you communicate 10:00–15:00. Not only is the range more accurate, but you will also receive fewer complaints than 09:50–14:45. (And yes, there is a small psychological trick in here that is worth knowing, and for that and other reasons it is better.)

    Open ##1261292