it had all the telltale signs from the get go. Bring in fall guy. Suddenly raise service prices to unignorable level. Force attrition. Excuse to kill it and studios. Announce big plans to distract. Gut studios more. Get called out. Explain pivot. Resume gutting. Get called out. Announce vapor ware. Distract distract distract. jingles keys All carefully balanced for the two week news/memory cycle.